About WowCoach.gg

Twenty people fight a boss for ten minutes and die. Then you do it again. Dozens of times. After a night of wiping, you upload your combat log and try to figure out what went wrong. The tools give you charts, timelines, damage meters. What they don't give you is answers.

WowCoach exists because of that gap. What if you could just ask "why did we wipe?" and get something like: "Your tank died at 3:47 because they took 340k damage in 2.1 seconds from a debuff that wasn't dispelled. Your priest had Dispel Magic available but cast Prayer of Healing instead."

That's the pitch. That's the whole thing. The rest was six months of engineering.

WowCoach is built by Brian Morale — a software architect with 25+ years of enterprise experience who's been playing WoW since vanilla. Parser, AI, frontend, backend, infrastructure, a Texas LLC, an EIN chased from the IRS during a partial government shutdown, and a code signing certificate that required hiring a lawyer to prove the company was real. All one person.

The combat log parser was reverse-engineered from scratch — Blizzard's format is effectively undocumented. The AI coaching went through three rounds of optimization to get from $0.20 per query down to about a penny per conversation. The entire platform runs on AWS serverless for under $100/month.

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Fair question. The incumbent is free for most players. Why does WowCoach have a subscription?

Two reasons. First: every conversation with Coach Clutch costs real money. The AI reads your combat data, reasons through it, and generates specific feedback. Even at about a penny per conversation, that adds up fast across thousands of users. A free tier with AI coaching would either bleed money or require ads and data selling. We don't want to do either.

Second: this is a solo project, not a VC-funded startup burning through runway. There's no investor money subsidizing free usage while hoping to monetize later. The subscription is what keeps the servers on, the AI running, and the features shipping. It's also what keeps us accountable — if you're paying, we'd better be worth it.

We do offer a 14-day free trial so you can see if it's useful before committing.

The best features weren't in the original plan. Real-time wipe analysis, collaborative fight replay, Discord integration — they came from watching how players actually use the tool during Mythic progression. When an alpha tester asked for instant fight replay with drawing, it shipped in three days. That's the upside of a solo project: your feedback goes directly to the person who builds it.